Vodafone India: Employee Engagement
Questions:
How does a country subsidiary of a global telecom redefine CSR and give employees a direct role, taking employee engagement to a new level? How do communities, employees, and the company benefit and learn from these actions?
Brief:
The Vodafone India Foundation launched its ambitious CSR program, World of Difference (WOD), to bring its employees’ business skills to strengthening organizations that serve India’s poorest. This case examines how partnerships evolved, programs were adjusted, and the corporation learned along with the NGOs. It dives into lessons from the WOD program, including how Vodafone learned, how it shared its lessons, and how the company reaped a triple-bottom-line return on its investment in social change.